social media littered with images of empty shelves, lining snaking around corners and internet personalities chiming in urging target to quote/unquote, stop humiliating its customers. take you through how send went down. the first fanatics showed up around 5:00 a.m. filling carts to the brim. within minutes of opening, inventory was gone. those online didn t fare better. the site quickly went down after going live at 3:00 a.m. sunday. checking out, found virtual items sold out. target apologized for website issues but didn t make things better. the retailer is known for using designer partnerships to build a buzz setting them apart from other big box retailers. sometimes they sell out with hours but is orderly. except in 2011. sony had a similar mess. at the time analysts and experts