recession. they said 20% of their customers are shopping more than ever, spending more than they had before. but 80% of their customers are still really struggling to make it, still cutting back on these discretionary items, cutting back on these types of purchases. so on one hand they're doing promotions such as the missoni for target but on the other side they're also making sure that they increase the amount of groceries inside their stores. they're remodeling their locations and revamping their website. they're doing things on both ends to try to make sure they can capture customers at the top and the bottom. >> the deal is only good until october 22nd so talking a little more than a month. i'm wondering if that is sort of a trial to see if the target customer will like this lower end missoni or maybe to sort of increase its cachet to get people in there and buying. >> typically these types of designer partnerships are limited time only so it encourages people to get to the stores and buy them at full price. but i can tell you that already