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Your favourite movie characters are being reprised in ads; here s why

Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach.

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When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost

Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the…

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Movers & Shakers: dentsu, Foxtel, Bastion, Bench

Danny Bass, Alicia Proebstl, Laura Kleiman, Cheuk Chiang, Amanda Laing.

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2024 LS polls to be costliest ever at Rs 1 35 lakh cr

The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019

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2024 LS polls pegged as costliest ever, expenditure may touch Rs 1 35 lakh crore: Expert

2024 LS polls pegged as costliest ever, expenditure may touch Rs 1 35 lakh crore: Expert
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