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Form Kitchens is an online kitchen design studio that offers made-to-order German cabinetry without the showroom markup. It just announced its official U.S. launch.
“Form Kitchens is part of a new movement of design companies employing a production custom business model, combining technology and direct sale pricing to disrupt the traditional interior design market,” said Danny Soos, co-founder, and CEO of Form Kitchens. “Our clients work directly with experienced designers to create and order the kitchen of their dreams directly from their browser - at a fraction of the price offered by traditional retailers.”
Potential customers will upload photographs to Form s website before undergoing a free 30-minute remote consultation with a Form designer. If the client wants to move forward, they ll pay $299 for two additional 1-hour consultations, photorealistic renders of their potentially new kitchen, three full-size front samples, and exact pricing.
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On average, a brand-new kitchenâcustom cabinets, hardwood floors, high-end appliancesâwill cost you $30,000, minimum. Usually, the process entails going to a local showroom and paying its marked-up prices, along with a $2,000 design fee off the bat. Now thereâs a way to get around all those extra expenses. FORM Kitchens, an online service thatâs been making made-to-order cabinets in Germany since 2018, has officially launched in the U.S., and its spaces will run you 30 to 40 percent less than a typical showroom kitchen (think: the $15,000-to-$25,000 range).
So what’s the catch? No, you won’t be getting flimsy doors. According to Danny Soos, the companyâs cofounder and CEO, its direct sale model enables FORM to bypass traditional overhead. Cutting out travel and tons of emailing is also a major factor (clients simply click and comment on plans to request changes from their designer). Another next
FORM Kitchens Takes Custom Cabinetry Online with US Launch
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Offering made-to-order kitchens without the showroom markup, the startup is already turning heads in design circles.
FORM Kitchens lets homeowners and remodelers work directly with experienced designers to create and order the kitchen of their dreams directly from their browser - at a fraction of the price offered by traditional retailers SAN FRANCISCO (PRWEB) February 25, 2021 FORM Kitchens, an online kitchen design studio that offers made-to-order German cabinetry without the showroom markup, announced today their official launch and availability within the US market. Designs are brought to life with photorealistic renders, created using photographs that the client uploads. FORM allows design-forward homeowners to have the benefits of working with a kitchen studio, but for 30-40% less. New customers can sign up for a free 30-minute remote