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Form Kitchens is an online kitchen design studio that offers made-to-order German cabinetry without the showroom markup. It just announced its official U.S. launch.
“Form Kitchens is part of a new movement of design companies employing a production custom business model, combining technology and direct sale pricing to disrupt the traditional interior design market,” said Danny Soos, co-founder, and CEO of Form Kitchens. “Our clients work directly with experienced designers to create and order the kitchen of their dreams directly from their browser - at a fraction of the price offered by traditional retailers.”
Potential customers will upload photographs to Form s website before undergoing a free 30-minute remote consultation with a Form designer. If the client wants to move forward, they ll pay $299 for two additional 1-hour consultations, photorealistic renders of their potentially new kitchen, three full-size front samples, and exact pricing.