Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube. The latest additions include TikTok stars CelinaSpookyBoo (18.1 million followers), The Trills (3.3 million), Gunnar Deatherage (2 million) and Lisa Asano (1.2 million followers). On YouTube, Underscore has pacted with The Anasala Family (2.2 million subscribers), The Klem Family (2 million subscribers), El Guzii (5.7 million), and Montana & Ryan (866,000). Underscore says it will work with talent to expand content to new channels, and operationalize merch opportunities. The company adds that it has also brokered brand deals with the likes of Nike, Mattel, Walmart, Clinique, Google, Amazon, and Verizon. Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube.
Instagram
Instagram is working on a feature that could allow creators to get paid for sharing Reels, its short-form videos that compete with TikTok.
The payment feature was surfaced through reverse engineering by mobile developer Alessandro Paluzzi. Instagram confirmed its existence to Insider but said it was an internal prototype only for now.
Such a feature could fit into Instagram s plans to give creators a broader array of tools to make money.
In that vein, Instagram rolled out new Insight features this week, which will give creators access to more detailed data for both Reels and Live.
Instagram s Insights feature will now show metrics like total plays, accounts reached, likes, comments, saves, and shares for Reels.
Veteran YouTuber Roman Atwood has joined nascent talent management firm Underscore Talent, formed in January by a trio of former Studio71 executives: Michael Green, Reza Izad, and Dan Weinstein. Atwood’s family, with whom he frequently vlogs, will also be repped by the firm, as it looks to expand their reach into new formats. Underscore will also work on strategic partnerships, sponsorships, and IP development. The signing arrives as Atwood has recently returned to creating content on his channel which is home to 15.6 million subscribers and over 5.3 billion lifetime views after a year-long hiatus. In January, Atwood shared that he’d left YouTube as a result of harassment from several dangerous stalkers Veteran YouTuber Roman Atwood has joined nascent talent management firm Underscore Talent, formed in January by a trio of former Studio71 executives: Michael Green, Reza Izad, and Dan Weinstein.
The sibling quartet, ranging in age from 12 to 21, comprises
Shiloh Nelson (pictured above, second from left), and her brothers
Elijah (second from right),
Micah (left), and
Judah (right), who are known for their family-friendly skits, musical numbers, and challenges. The siblings’ older sister,
Mary, oversees the business end of things.
In addition to their substantial YouTube following, which comprises 1.9 million subscribers and 90 million monthly views, the siblings have landed roles in high-profile traditional projects, including stints on
Hulu’s