Instagram
Instagram is working on a feature that could allow creators to get paid for sharing Reels, its short-form videos that compete with TikTok.
The payment feature was surfaced through reverse engineering by mobile developer Alessandro Paluzzi. Instagram confirmed its existence to Insider but said it was an internal prototype only for now.
Such a feature could fit into Instagram s plans to give creators a broader array of tools to make money.
In that vein, Instagram rolled out new Insight features this week, which will give creators access to more detailed data for both Reels and Live.
Instagram s Insights feature will now show metrics like total plays, accounts reached, likes, comments, saves, and shares for Reels.