Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube. The latest additions include TikTok stars CelinaSpookyBoo (18.1 million followers), The Trills (3.3 million), Gunnar Deatherage (2 million) and Lisa Asano (1.2 million followers). On YouTube, Underscore has pacted with The Anasala Family (2.2 million subscribers), The Klem Family (2 million subscribers), El Guzii (5.7 million), and Montana & Ryan (866,000). Underscore says it will work with talent to expand content to new channels, and operationalize merch opportunities. The company adds that it has also brokered brand deals with the likes of Nike, Mattel, Walmart, Clinique, Google, Amazon, and Verizon. Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube.