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Made for Drinks teams up with Laurent-Perrier to launch chip shop scraps snack

Made for Drinks teams up with Laurent-Perrier to launch chip shop scraps snack
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

Made for Drink Collaborates With Laurent-Perrier To Create Champagne Snack

Made for Drink Collaborates With Laurent-Perrier To Create Champagne Snack
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Sustainable sourcing: food producers seeing the bigger picture in 2021

Sustainable sourcing: food producers seeing the bigger picture in 2021 Sustainable sourcing of food packaging and ingredients has climbed its way to the top of the agenda for many companies in 2021, including some of the industry’s big players. In February, for example, Greencore announced a range of measures, committing to 100% recyclable or reusable packaging by 2025 and the sustainable sourcing of all raw materials by 2030. Earlier in the month global bakery ingredients business Zeelandia made a pledge to make its use of palm oil 100% sustainable. Initiatives such as these are well timed, according to Saskia Nuijten, head of public engagement at European innovation initiative EIT Food.

Made For Drink Moving Into Crisp Category

16th February 2021 Having spent the last four years rolling out meat-themed snacks that are designed to be paired with specific alcoholic beverages, the Made for Drink brand is moving into the £1bn potato crisps category with two new products. Chicken Salt Fries (150g) is an umami-packed snack that is actually vegetarian and popular in Australia. The thin-cut potato fries seasoned with ‘Chicken Salt’ are said to be the ideal accompaniment for a cold beer. Meanwhile, Tapas Fries (125g) contain thin cut Patatas Fritas (straw fries) and crisp slices of Spanish chorizo, seasoned with olives, sun-ripened tomatoes and paprika – made for Aperitivo.

Made For Drink makes move into crisps

Meat snacking startup Made For Drink is moving into the crisps category. The brand – whose range includes snacks such as Chorizo Thins and Mangalitza Salami Chips – has created a duo of crisps. They are: Chicken Salt Fries, which despite the name are suitable for vegetarians and based on an Australian seasoning for rotisserie chicken, and Tapas Fries, which comprise a mix of straw fries and slices of chorizo, seasoned with olives, sun-ripened tomatoes and paprika. Made For Drink founder Dan Featherstone said 2021 was “the perfect moment to build up a blossoming off-trade and online reputation by taking an ambitious next step into the £1bn potato crisp category”.

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