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From Chicken Salt Fries To Chorizo Thins: Here s Why We Love This Premium Snack Brand
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Meat snacking startup Made For Drink is moving into the crisps category.
The brand – whose range includes snacks such as Chorizo Thins and Mangalitza Salami Chips – has created a duo of crisps.
They are: Chicken Salt Fries, which despite the name are suitable for vegetarians and based on an Australian seasoning for rotisserie chicken, and Tapas Fries, which comprise a mix of straw fries and slices of chorizo, seasoned with olives, sun-ripened tomatoes and paprika.
Made For Drink founder Dan Featherstone said 2021 was “the perfect moment to build up a blossoming off-trade and online reputation by taking an ambitious next step into the £1bn potato crisp category”.
Meat snacks processor Made for Drink to launch into crisps Meat snacks firm Made for Drink - a winner of the 2020 Food Manufacture Excellence Awards - is to launch into the potato crisps sector in April.
For the past four years, Made For Drink has supplied indulgent, meat-themed snacks designed to complement consumers favourite alcoholic tipples.
Now it aims to launch Chicken Salt Fries in 150g bags - made for a cold beer - and Tapas Fries in 125g bags - made for Aperitivo (Italian aperitifs).
The Chicken Salt Fries are based on a snack that s popular in Australia and the Tapas Fries are a mix of thin cut Patatas Fritas (straw fries) and crisp slices of authentic Spanish chorizo, seasoned with olives, sun-ripened tomatoes and paprika.
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Perfect pairing
Made for Drink is making a foray into the UK’s £1bn potato crisp category with two offerings inspired by world cuisine. The UK meat snack producer is rolling out Chicken Salt Fries and Tapas Fries into Sainsbury’s and other independent retailers in the UK on 21 April.
Despite its name, Chicken Salt Fries is actually a vegetarian treat, flavoured with an umami-packed condiment loved across Australia. The thin cut potato fries are seasoned with chicken salt, a turmeric-based seasoning that was made famous by Mitani in the 1970’s. Made for Drink collaborated with the seasoning house to create this Ozzie favourite, which it believes will go down as well with
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