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16th February 2021
Having spent the last four years rolling out meat-themed snacks that are designed to be paired with specific alcoholic beverages, the Made for Drink brand is moving into the £1bn potato crisps category with two new products.
Chicken Salt Fries (150g) is an umami-packed snack that is actually vegetarian and popular in Australia. The thin-cut potato fries seasoned with âChicken Saltâ are said to be the ideal accompaniment for a cold beer.
Meanwhile, Tapas Fries (125g) contain thin cut Patatas Fritas (straw fries) and crisp slices of Spanish chorizo, seasoned with olives, sun-ripened tomatoes and paprika â made for Aperitivo.
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Having spent the last four years forging a proud reputation as a provider of indulgent, meat-themed snacks that shout ‘Friday night’ and pair seamlessly with one’s favourite alcoholic drink; it was perhaps inevitable that Made for Drink would take its unique brand of ‘Inspired by World Cuisine’ thinking into a historically ‘set-in-its ways,’ potato chips category.
Chicken Salt Fries (150g) – Don’t be fooled by the name, this is an umami packed vegetarian treat loved across Australia. Thin cut potato fries seasoned with ‘Chicken Salt.’ It was made famous by seasoning house Mitani in the 1970’s who the brand has worked with to create this Australian food icon for Britain’s retail shelves – made for a Cold Beer.