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OPPO to unveil Reno6 series in India on July 14
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Week at a glance: Google s opt-out option; News players & IT Rules 2021; Print comeback
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How OPPO is powering visual storytelling, one frame at a time
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linkedin The account was won following a multi-agency pitch. The mandate is to oversee the Reno brand and to promote the much anticipated launch of the next generation of the Reno Series. Damyant Singh Khanoria, CMO, Oppo India, said, “W+K came up with great strategic thinking and really showed us how Oppo could establish an important role in people s lives and infiltrate modern, Indian culture. The creative work was surprising and the degree to which they focussed on the brand and not just traditional TV advertising was really exciting.” Dean Wei, ECD, W+K Delhi, said, “From the brand’s inception, Oppo has been a democratiser, focussed on putting great design and innovation into the hands of many. They pioneered camera technologies, pushed innovations that even the bigger players are catching up with, drove selfie culture, and now they’re taking video to the next level with some industry leading technologies that the world hasn’t seen
OPPO and Discovery India produce documentary âshot onâ a smartphone
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The âLife Unsceneâ campaign follows video creators Ganesh Vanare and Anunay Sood, who film their experiences on OPPO s new Reno5 Pro 5G.
Smart device brand OPPO and Discovery Channel have partnered to launch âLife Unsceneâ, a campaign of two short videos. The videos were shot with OPPOâs newly launched smartphone Reno5 Pro 5G.
The first video premiered on Discovery Channel, TLC on May 1. The âLife Unsceneâ campaign will follow two video creators, Ganesh Vanare and Anunay Sood. Vanare and Sood shot the films across Kurseong in Darjeeling and Sandakphu, the highest peak in West Bengal.