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GSK will start the transition to fully recyclable toothpaste tubes under its Sensodyne Pronamel brand in Europe this July [Image: GlaxoSmithKline/Albéa] Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
By 2025, GSK’s Consumer Healthcare business said it aimed to produce more than one billion fully recyclable toothpaste tubes per year – part of wider plans to make 100% of its portfolio either recyclable or reusable by 2025, where quality and safety permitted, and achieve a net zero impact on the climate by 2030.
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
Unilever will launch recyclable toothpaste tubes in India and France – two of Unilever’s biggest oral care markets – as part of its bid to convert its entire global toothpaste portfolio to recyclable tubes by 2025.
This follows Hindustan Unilever’s (HUL) February announcement that it plans to collect and recycle 100% of its plastic waste – over 100,000 tonnes of plastic – from 2021 onwards.
“Recyclable tubes mark a key milestone in our packaging journey and, more significantly, they have the potential to transform the whole oral care industry. Together with our manufacturing partners, we’re making the new design available to any producers interested in adopting the new material, with the ambition to accelerate industry change,” Babu Cherian, R&D oral care packaging director.