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Unilever to introduce recyclable toothpaste tubes
Unilever
Consumer products giant Unilever will introduce new recyclable toothpaste tubes for several of its brands later this year, part of a corporate mission to design only plastic packaging that is reusable, recyclable or compostable.
The tubes have been in development four years and will be available in Unilever s two biggest oral care markets: France and India.
The brands partnered with multiple global packaging manufacturers including India-based EPL Global (formerly formerly Essel Propack), Amcor, Huhtamaki and Dai Nippon Indonesia on the development of the new tubes, and worked with formulation and flavor experts at Unilever to ensure quality and taste of the product were not impacted.
Unilever to launch recyclable toothpaste tubes in India Unilever’s oral care brands - Signal, Pepsodent and Closeup - have announced plans to convert its entire global toothpaste portfolio to recyclable tubes by 2025. After four years of development, the recyclable tubes will be available later this year in two of the company’s biggest oral care markets - India and France. The new tubes will use a high-density polyethylene material instead of aluminium
The tubes will be first launched in France for the Signal Integral 8 brand, which represents over a third (35%) of Unilever’s toothpaste portfolio in the country.
Samir Singh, executive vice president, Global Skin Cleansing and Oral Care, Unilever, said, “Plastic pollution is undoubtedly one of the biggest environmental challenges of our time. We can see its impact on our planet every day including the billions of toothpaste tubes dumped into landfil
Unilever, the parent company of widely used toothpastes Pepsodent and Closeup, will introduce recyclable tubes this year in India, in order to help cut plastic pollution.