GSK will start the transition to fully recyclable toothpaste tubes under its Sensodyne Pronamel brand in Europe this July [Image: GlaxoSmithKline/Albéa] Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
By 2025, GSK’s Consumer Healthcare business said it aimed to produce more than one billion fully recyclable toothpaste tubes per year – part of wider plans to make 100% of its portfolio either recyclable or reusable by 2025, where quality and safety permitted, and achieve a net zero impact on the climate by 2030.
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
GSK partners with Albéa and EPL to launch fully recyclable toothpaste tubes
Vincent Gallon Share:
The oral health specialist is joining the race for the recyclability of toothpaste tubes. With the support of two tube manufacturers, Albéa and EPL Global, the company commits to make over a billion toothpaste tubes recyclable by 2025.
GSK Consumer Healthcare (GSKCH) has partnered with two global packaging suppliers to launch fully recyclable toothpaste tubes across its specialist and science-based oral health brands, including Sensodyne, Parodontax and Aquafresh.
the oral care specialist aims to see over a billion toothpaste tubes per year become recyclable by 2025.
Consumer goods giant aims to begin rolling out new fully-recyclable toothpaste tubes across leading brands such as Sensodyne and Aquafresh in coming years
GSK Consumer Healthcare sets sights on producing one billion recyclable toothpaste tubes by 2025
Jessica Rawnsley
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Toothpaste tubes are notoriously difficult to recycle
Consumer goods giant aims to begin rolling out new fully-recyclable toothpaste tubes across leading brands such as Sensodyne and Aquafresh in coming years
GSK Consumer Healthcare has set a goal of producing one billion fully-recyclable toothpaste tubes by 2025, today announcing plans to launch the innovative packaging across a number of its leading dental.
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