Why a marketing executive and a finance professional started a D2C clean makeup brand
Bengaluru-based Belora Cosmetics is a D2C makeup brand that focuses on clean, cruelty-free, vegan products. Founded in 2019, it saw good traction amid the pandemic and is poised to grow further as demand surges.
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Ainara Kaur and Akaljyot Kaur had one thing in common: they were introduced to a clean, healthy lifestyle five years ago.
Ainara learnt about clean and natural makeup during a backpacking trip across Europe; Akaljyot, on the other hand, came to know about this possible switch due to thyroid and skin issues.
D2C brands and FMCG biggies race to win at-home consumers amid changing shopping behaviour
Amid the coronavirus pandemic, there was a surge in online sales as people stayed locked in their homes. Now, even traditional FMCG players are digitising themselves to win these consumers.
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When
YourStory spoke with Ajai Thandi, Co-founder of direct-to-consumer (D2C) coffee brand Sleepy Owl, last month, he sounded hasty and said, “This summer season is very important for us. We lost the entire season last year.”
Thandi and his team were in the middle of full-swing preparations to sell cold-brew coffees for the hot summer season, which is when their beverages sell the most.
Status report: Women-owned businesses after a year of the pandemic
From managing homes, ensuring the well-being of their children, and simultaneously performing at work to grow their businesses, women entrepreneurs have had a tough time in the last one year.
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The COVID-19 pandemic and the subsequent lockdowns hit all businesses in varying measures. But, they seem to have had the worst impact on women-owned businesses, according to data from
YourStory Research.
“When the pandemic first hit, nobody thought it would last for over a year. While running a business, along with running the house, can be done for a short time frame, an extended period of a year or more has adversely affected women entrepreneurs, CXOs, and executives,” Madhura Dasgupta, Founder of AspireForHer, told
The first edition of The MAKERS Conference, India 2021 will celebrate women
The MAKERS Conference, India 2021 will bring together influential women from all walks of life to discuss and deliberate on policies, initiatives, and efforts.
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Good morning!
The role of women in society can no longer be ignored if India has to become a $5 trillion economy by 2025. To accelerate the participation of women, workplaces have to be more equal and inclusive.
But, how does one go about that?
Marking its first edition, The MAKERS Conference, India 2021 will bring together influential women from all walks of life to discuss and deliberate on policies, initiatives, and efforts that can be taken to not only make spaces more participatory for women, but also help them shine in their respective fields.
The digital commerce game is wide open in India
Amid the domination of ecommerce heavyweights Flipkart and Amazon, new companies and business models are emerging in social commerce and D2C segments, indicating the scope of digital commerce.
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India’s digital commerce story is poised at an exciting juncture, with huge growth potential amid the emergence of new categories, business models, and companies, even as established firms consolidate their market share.
Domination of Walmart-owned Flipkart and Amazon in horizontal ecommerce has not saturated, rather expanded the scope of digital commerce in the country, with direct-to-consumer (D2C) brands and social commerce finding favour with consumers. This leaves the door open for more experiments in the sector and allow the entry of even newer participants.