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50 POWERFUL WOMEN LIST ANNOUNCED BY FOX STORY INDIA

Fox story took up the initiative to identify and honor the women who established a foothold in their field of expertise. Women are no longer considered inferior or inefficient and are actually doing a lot better in various fields.

Dissecting the relevance of flash sales

Express News Service Amazon, Flipkart and other players in the e-commerce market hold regular flash sales, offering massive discounts and sales. While customers and businesses eagerly wait for this time, as it’s a win-win for both, the government has proposed banning such sales in the new draft of e-commerce rules. The Department of Consumer Affairs had asked for comments or suggestions on the proposed amendments to Consumer Protection by July 06, 2021, but final announcement are yet to be made. Gadget accessory and consumer electronics brand UBON holds flash sales fourfive times a year on their platform apart from being a third party seller on other websites.

D2C brands and FMCG biggies race to win at-home consumers amid changing shopping behaviour

D2C brands and FMCG biggies race to win at-home consumers amid changing shopping behaviour Amid the coronavirus pandemic, there was a surge in online sales as people stayed locked in their homes. Now, even traditional FMCG players are digitising themselves to win these consumers. 0 claps When YourStory spoke with Ajai Thandi, Co-founder of direct-to-consumer (D2C) coffee brand Sleepy Owl, last month, he sounded hasty and said, “This summer season is very important for us. We lost the entire season last year.” Thandi and his team were in the middle of full-swing preparations to sell cold-brew coffees for the hot summer season, which is when their beverages sell the most.

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