According to Cybermedia Research, smartphone brand loyalty in the hyper-competitive, value-for-money smartphone price segment (Rs 7,000-Rs 35,000) is driven by the latest product specs (48 percent). Smartphone Product Quality Most Important Factor for Customers in Value for Money Segment: Report.
Seagate led the market with 47 per cent market share, followed by Western Digital at 42 per cent in the overall external HDD category, according to CyberMedia Research s (CMR) India External Hard Drive Market Review.