According to Cybermedia Research, smartphone brand loyalty in the hyper-competitive, value-for-money smartphone price segment (Rs 7,000-Rs 35,000) is driven by the latest product specs (48 percent). Smartphone Product Quality Most Important Factor for Customers in Value for Money Segment: Report.
Indian consumers now prefer ease-of-use (96 per cent), affordability (89 per cent), and innovative design aesthetics (88 per cent) from smartphones manufacturers who have forayed into launching tech-lifestyle brands and products, a report .
Over the course of the pandemic, the smartphone (in the sub-Rs-7,000 segment) has been a key enabler of human lives in India, as per new survey findings from CyberMedia Research (CMR).In the pandemic year, Indians spend over 522 hours on online .
In the pandemic year, most Indians spent over 522 hours on online education on average, and over 738 hours on infotainment on their smartphones, a new report showed on Monday.While 56 per cent smartphone users enrolled for new online education .
The Rs 7,000-Rs 20,000 value for money smartphone price segment is the most hyper-competitive smartphone segment in India. Consumers in this smartphone price segment seek to be seen with the latest smartphones and Redmi leads the competition in .