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Molson Coors debuts organic beer

Dive Brief: Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run, a press release announced. For National Beer Day today (April 7), the marketer deployed professional runners in New York City s Central Park wearing shirts emblazoned with giant QR codes. People who got close enough to scan the codes received a rebate for a 12-pack of Coors Pure. Through April 14, Molson Coors will also dole out rewards to fans who record a beer can-shaped run on their preferred fitness-tracking app, screenshot the route and submit it via email to [email protected] The Coors Beer Run campaign is supported by ads on TV, podcasts and digital channels including YouTube, Facebook, Twitter, Instagram and Snapchat.

Your beer run could win a 12-pack of new organic Coors Pure light beer

Your ‘beer run’ could win a 12-pack of new organic Coors Pure light beer Updated 7:58 AM; Today 7:58 AM Molson Coors has released its first USDA-certified organic light beer Coors Pure. You can win a 12-pack by running in the shape of a Coors Pure can and submitting a screenshot of your map. Facebook Share And, with a literal “beer run” you can win a free 12-pack. All you have to do is run in the shape of a Coors Pure can and track it on your running app. “Coors Pure is a USDA-certified organic light beer made with simple, quality ingredients for the pure Rocky Mountain refreshment and exceptionally crisp taste you’d expect from Coors.

Molson Coors launches organic beer and wants you to run for a free 12-packðŸº

Molson Coors launches organic beer and wants you to run for a free 12-pack MILWAUKEE (CBS 58) Molson Coors is launching its first USDA-certified organic beer, Coors Pure on National Beer Day Wednesday, April 7. To celebrate the launch, officials say Coors Pure is calling on runners and beer lovers across the country to participate in a beer run for the chance to receive a free 12-pack of Coors Pure. For those lucky enough to live in New York City, follow the Coors Pure professional runners around Central Park from 7 a.m. to 9 a.m., scan the QR code on the back of their shirts, and redeem your rebate for a free 12-pack.

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