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Home » News » Run a ‘Beer Can Loop,’ Get a Free 12-Pack of Coors
If you missed the Coors Beer Run in New York in honor of National Beer Day, don’t worry. You can still win a frosty 12-pack.
April 7, 1933, was the first National Beer Day, marking the end of Prohibition in the U.S. (a joyous day indeed!) And because World Health Day falls on the same day, Coors celebrated by holding a
Professional athletes ran
six different routes in Central Park, spread out according to COVID-19 safety guidelines, wearing face masks as well as T-shirts with QR codes on them.
Dive Brief:
Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run, a press release announced.
For National Beer Day today (April 7), the marketer deployed professional runners in New York City s Central Park wearing shirts emblazoned with giant QR codes. People who got close enough to scan the codes received a rebate for a 12-pack of Coors Pure.
Through April 14, Molson Coors will also dole out rewards to fans who record a beer can-shaped run on their preferred fitness-tracking app, screenshot the route and submit it via email to [email protected] The Coors Beer Run campaign is supported by ads on TV, podcasts and digital channels including YouTube, Facebook, Twitter, Instagram and Snapchat.