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This Popular Hard Seltzer Was Just Discontinued
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Molson Coors CEO has a bold plan to fundamentally change the beer maker But will it work?
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We all know a few of them. Some of us are them. The marathoners. The vegan/gluten-free/paleo evangelists. The hardcore outdoorsmen. The health and wellness devotees who can’t help but be, well, just a little obnoxious in their unfailing dedication and righteousness. Coors isn’t one of them.
That’s why the launch campaign for Coors Pure, its first USDA-certified organic beer, celebrates the small health and wellness wins in our daily lives. This includes everything from taking a ‘walk-run’ away from your kids to joining the standing desk craze.
The ‘because you tried today’ campaign playfully promotes Coors Pure, the new brewski made with nothing more than barley, hops and water and includes just 92 calories. It kicked off today with two films created by iconic New York-based agency Droga5.
At The Drum, we believe great work deserves recognition and that
talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!
In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form.
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