For a campaign launching this weekend, executives at the U.S. Tennis Association and agency Dentsu Creative also recruited an influential young voice, TikTok’s Cookiee Kawaii, to narrate the new ads and provide the soundtrack via her hit single, “Violin.”
New London ― As Connecticut College models walked two at a time to the vibes of Beyonce, Azealia Banks and Cookiee Kawaii in one of their rehearsals, runway manager Xenia Bernal flitted between the co.