Fat Joe lends his voice to US Open campaign video wjmi.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wjmi.com Daily Mail and Mail on Sunday newspapers.
If you're familiar with Fat Joe's voice, you'll recognize it in the U.S. Open's latest marketing campaign. Titled Spectacular Awaits, the campaign video is soundtracked by the rapper, who hypes fans up for the upcoming sports event.
Celebrated chef Kwame Onwuachi will join a star-studded roster chosen to serve hungry tennis fans at the US Open this summer, Side Dish can reveal exclusively.
For a campaign launching this weekend, executives at the U.S. Tennis Association and agency Dentsu Creative also recruited an influential young voice, TikTok’s Cookiee Kawaii, to narrate the new ads and provide the soundtrack via her hit single, “Violin.”