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cookbooks around thanksgiving. that is the nature of your company. tell us a little bit what you do at heirloom books. we re a cookbook shop and we re located in downtown charleston, south carolina, and we sell, new, vintage and collectible cookbooks. jenna: how is business going? business is going great. the vintage business we can barely keep up with. it is fantastic. jenna: interesting, you started your business during, when the economy was just emerging from the recession. talk to us a little bit about the challenges to starting a new business at this time in the economy. well, i think that there are always challenges to starting a business. when you start something as specialized as what we decided to do with the cookbook shop, it will be either a big hit or a big miss. so luckily looks like we got something that kind of stick. everyone talks about the fiscal cliff. we certainly spent a lot of time talking about it on our program. how big of a deal is it to you as a small