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The Role AI Can Play in CTV Measurement

Nubyra Ahmed of Cint highlights the benefits of using AI in CTV, such as reducing fraud, better audience targeting, enhanced ad tech, and more.

Josh-dorward
Ticketmaster
Content-delivery-networks-cdn
Online-video-industry
Media-entertainment-video
Video-advertising
Ott-tv

How to Secure Cloud Streaming Infrastructure

Securing cloud-based streams is a critical issue, largely different from securing on-prem streaming architecture. Fortinet s John Jacobs discusses the critical challenges and explains how it s done in this clip from Streaming Media Connect 2023.

Livex-corey-behnke
John-jacobs
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Nadine-krefetz
Loke-dupont
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Group-john-porterfield
Reality-software
Secure-cloud-streaming
Contributing-editor
Streaming-media
Streaming-media-east

In the Accelerating Shift from Linear to CTV, Advertisers Must Prioritize Progress Over Perfection

Rose McGovern OF DIRECTV shares her insights on the rapid shift from linear to CTV and why advertisers must prioritize progress over perfection in their strategies.

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Americans
Mario-diez
Asrah-mohammed
John-link
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Sports-betting
Content-delivery-networks-cdn

How Premium Brands Can Better Leverage Live Event Streams

How can live video help advertisers meet the challenges of a media consumption ecosystem perpetually in flux, such as cord-cutting, brand safety, ad-blocking, and more? BulldogDM s John Petrocelli, who works with many of the biggest brands in the business, and CBS Sports Digital s Corey Smith discuss how to make streams work for brands so the streams thrive and the brands and viewers keep coming back in this clip from Streaming Media Connect 2023.

Alex-lindsay
Corey-smith
Dan-houze
Steve-nathans-kelly
Chris-pfaff
John-petrocelli
Production-technology
Information-today-inc
Music-group
Universal-music-group
Streaming-media
Video-publishing-director

Next Up for Netflix: Re-imagining Streaming Through Ad & Content Models

Ashwin Navin of Samba TV discusses the ways that Netflix, even with its recent hiccups, has the legacy and the leverage to continue to reinvent the distribution model to find new ways to extend the value of its multi-billion dollar content investments.

Peter-naylor
Chris-smutny
Jeremi-gorman
Greg-peters
Ceos-ted-sarandos
Adam-gerber
Julie-detraglia
Netflix
Ted-sarandos
Julie-green
Content-delivery-networks-cdn
Online-video-industry

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