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Brand Safety Controls Are Demonetizing Publishers Israel-Hamas Coverage

Brand Safety Controls Are Demonetizing Publishers Israel-Hamas Coverage
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Israel generalSteve brillJosh woolasMario diezVanessa oteroBlack lives matter

Digital Advertising s Future Is About More Than Attention

There is a great risk of attention becoming a binary view either a consumer paid attention or didn’t without incorporating other factors that can impact attention

Mario diezForbes technology councilTechnology council

Peer39 goes live with Compliant for compliance metrics

With this new offering, brands and agencies can now adopt data compliance as a primary input to their responsible media frameworks and media quality initiatives.

New yorkUnited statesJamie barnardMario diezWorld federation of advertiser digital governance exchangeCampaign compliance indexData compliance research pinpoints the industryData marketplaceCompliance research pinpointsWorld federationAdvertiser digital governance exchangeConsent management platformPersonally identifiable information

Building A Common Language For Brand Advertisers And News Publishers

The main thing is to adopt a strategy that isn’t based on a simple bad/good binary but instead looks at different levels of risk across various topics.

Mario diezForbes technology councilWorld federationAdvertiser global allianceResponsible mediaBrand suitability frameworkTechnology council

In the Accelerating Shift from Linear to CTV, Advertisers Must Prioritize Progress Over Perfection

Rose McGovern OF DIRECTV shares her insights on the rapid shift from linear to CTV and why advertisers must prioritize progress over perfection in their strategies.

United statesMario diezAsrah mohammedJohn linkAccelerating shiftAdvertisers must prioritize progress overGap between linearProgress partnersSports bettingContent delivery networks cdnOnline video industryMedia entertainment videoVideo advertisingOtt tv

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