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bbc local radio and all the nations radio. they simply are not commercially sustainable, given their audience level and the costs involved. nobody would touch them in a privatised world and try and make money out of them. they re simply not commercially sustainable. so this isn t about making a kind of kneejerk defend the bbc case? no, absolutely. this is about thinking about the rest of the radio industry. absolutely. ..and how the commercial world would be affected? well, not only would all those bbc local and nations services close down, the bbc networks collectively i, 2 3, 4 and 5 could just about survive if they were prepared to cut their content costs by about 60%. well, good luck saving the good bits of the bbc that people know and love if you have to take 60% off the cost. and then the third leg of this is that the commercial sector. if the bbc, if the networks were taking commercials,

Bbc local radioNations radioAudience levelIsnt about making aDefend the bbcRadio industryDoesnt the bbcContent costs