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Would YOU refuse an upgrade to first class on a plane to stay with a loved one in economy?

Travelers will refuse an upgrade to sit near a loved one—new research into when people want to share experiences

Travelers will refuse an upgrade to sit near a loved one—new research into when people want to share experiences
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Why are customers so emotional right now?

Why are customers so emotional right now?
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Travelers will refuse an upgrade to sit near a loved one -- new research into when people want to share experiences

New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.

Travelers Will Refuse An Upgrade To Sit Near A Loved One, Research Shows

A new study explores when consumers are willing to sacrifice experience quality for togetherness.

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