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Sourdough under the microscope reveals microbes cultivated over generations

You can thank yeast and bacteria for the distinctive taste and smell of the oldest leavened bread in history.

United statesNew mexicoOhio state universityElectron microscopyIcture in 500 wordsUick reads

Gen Zers and millennials are still big fans of books – even if they don t call themselves readers

It turns out that identifying as a reader can be more about community, wealth and gender than how much someone actually reads.

United statesUnited kingdomCity ofAlice osemanRory gilmoreNational endowment for the artsEdinburgh book international festivalNational endowmentGen zersGen zUick readsSignificant figuresSocioeconomic statusSpeed reads

Trust in the shadows: How loyalty fuels illicit economic transactions

If you want to get involved in shady business, find someone who’s loyal − but not ethical.

Gabriel rossmanUniversity of arizona centerTrust studiesIshonest actsHuman behaviorUick readsResearch briefSocial norms

What is techno-optimism ? 2 technology scholars explain the ideology that says technology is the answer to every problem

Venture capitalist Marc Andreessen is one of this concept’s biggest enthusiasts.

United statesElon muskMarc andreessenBill gatesSilicon valleyWorld warEffective altruismElon muskHilanthropy and nonprofitsUick readsSignificant termsSilicon valley

Should family members be in charge of family businesses? We analyzed 175 studies to understand when having a family CEO pays off

Family businesses face unique considerations when making leadership decisions.

Waystar roycoUs census bureauFrom hermesDell technologiesChief executive officer ceoFamily businessFamily businessesFamily firmsUick readsResearch brief

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