Kiwi brand No Ugly sets its sights on Australia
The wellness tonic brand has made a big pitch to capture the local market across the ditch
Kiwi brand, No Ugly, crossed the ditch earlier this year to launch in Australia. The health drink business, which is built around the philosophy of balance, spruiks its health credentials as helping people get back to gorgeous with its wellness tonics.
The brand’s mission is if you’re going to drink something, you might as well get something out of it - whether it’s a good night’s sleep, gorgeous skin, hangover recovery, hydration, focus, a healthy gut or immunity. No Ugly founder, Ryan Bernal, told
CMO profile: Marley Spoon’s Kate Whitney on recalibrating her thinking to be the right kind of CMO
We deep dive with the mealkit provider s marketing chief to understand how she s adjusted to her role to drive brand growth and navigate the COVID crisis
Marley Spoon chief growth and marketing officer, Kate Whitney, is the first to admit the past year didn’t go as she expected it to.
The experienced agency and client-side marketer, who built an enviable career locally across brands such as Optus, David Jones, American Express, Foxtel and Pernod Ricard Winemakers before relocating to New York with Pernod Ricard, took up the Marley Spoon role just before COVID-19 struck.
P&G builds Australian footprint with effervescent vitamins brand acquisition
Procter & Gamble acquires Voost Vitamins, extending its footprint in the growing effervescent vitamins market
Procter and Gamble (P&G) has fulfilled intentions to gain a bigger footprint in Australia’s personal healthcare market by acquiring local brand, Voost Vitamins, for an undisclosed sum.
The FMCG giant confirmed the purchase this week, stating the leading effervescent supplements brand’s range would rapidly extend its consumer healthcare portfolio into vitamins, minerals and supplements.
“This move enables us to expand our portfolio in Australia, beyond Vicks and Metamucil, by adding a broad range of consumer-preferred vitamins, minerals, and supplements [VMS] that will complement our current offerings,” said P&G Personal Health Care president, Paul Game.