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P&G builds Australian footprint with effervescent vitamins brand acquisition Procter & Gamble acquires Voost Vitamins, extending its footprint in the growing effervescent vitamins market Procter and Gamble (P&G) has fulfilled intentions to gain a bigger footprint in Australia’s personal healthcare market by acquiring local brand, Voost Vitamins, for an undisclosed sum. The FMCG giant confirmed the purchase this week, stating the leading effervescent supplements brand’s range would rapidly extend its consumer healthcare portfolio into vitamins, minerals and supplements. “This move enables us to expand our portfolio in Australia, beyond Vicks and Metamucil, by adding a broad range of consumer-preferred vitamins, minerals, and supplements [VMS] that will complement our current offerings,” said P&G Personal Health Care president, Paul Game. 

New zealandHong kongUnited kingdomThomas siebelRoy morganKumar venkatasubramanianMarket researchPg personal health careVoost vitaminsPriceline pharmacyData bridge market researchMergers and acquisitionsProcter amp gambleConsumer packaged goods and retailபுதியது ஜீலாந்துஹாங் காங்