It’s Pride Month, all of which of course brings to mind…McDonald’s! Wait…what?
It turns out that the iconic middle-of-the-road American brand is diving into Pride Month in a big way, partnering with Revry, the biggest little queer-focused media company in the world.
American viewers are set to stay streaming through the summer
Summer is coming. Americans are being vaccinated in droves. But as they leave their homes, will they leave all of their favorite streaming services behind, too? According to an exclusive study conducted by The Drum in conjunction with YouGov, the answer is no. Premium streaming viewing habits seem indelible. However, adoption of some ad-supported video on demand options may still take time.
Who needs sunshine? Americans are sticking with their streaming TV.
More than half of Americans have received at least one Covid shot. With warmer weather ahead, dreams of barbecues and outdoor concerts are filling the heads of many. Does that mean that consumption of streaming video will suffer? Not really, according to a poll of 1,200 adult consumers conducted by The Drum/YouGov on April 21, 2021.
5 reasons why advertisers need to pay attention to CTV in Singapore Details
This post is sponsored by Unruly.
With consumers looking for a means of entertainment at home because of COVID-19, and the price of connected TV (CTV) enabled devices becoming more affordable, it is no surprise CTV consumption continues to grow across the globe. But what does this mean for brands and advertisers in Singapore?
CTV presents a massive opportunity for brands by allowing them to convey their message through one of the fastest growing channels – combining the power of digital with the biggest screen in the house.
Though some may believe the advertising opportunity within CTV in Singapore is still building compared with other markets, leading video advertising platform Unruly suggests there is enormous potential here.
Rapid TV News - Rapid TV News rapidtvnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rapidtvnews.com Daily Mail and Mail on Sunday newspapers.
Connected TV is expected to reach over 40 million homes by 2025.
17 Mar, 2021 - 08:02 AM IST | By Gargi Sarkar
KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this notion. With more and more premium content offered by leading streaming services, consumers don’t want to limit their viewing experience to six-inche screens anymore.
It is undeniable that a large chunk of Indian consumers still watch content on mobile devices but their preference for the larger screen has increased by leaps and bounds, especially while they were homebound during lockdown. Moreover, the appetite for quality viewing experience also pushed them to larger screens.