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Since the period of stakeholder dialogue in the 1990s and early 2000s, environmental activists engaged in the policy process to try to make an impact. And this worked for the easy wins (increased recycling, lower emissions and effluents, incentives for energy-saving devices, better water and air quality…) but enough was just never enough. The green ambition expanded towards banning synthetic chemicals, plastics, pesticides, fossil fuels, fertilisers, nuclear energy and GMOs, to name a few. This demanded more than just a handful of busy lobbyists and an umbrella group of NGOs. Lately their ambition has extended even further to, well, cancelling out capitalism, corporations and industry. As experience with the war on tobacco showed, regulations would only go so far, especially if you are battling against a product or activity the public want and expect. To defeat industry (ie, to save the world), NGOs would need to wage war on multiple fronts.If industry actors think this is still only