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Since the period of stakeholder dialogue in the 1990s and early 2000s, environmental activists engaged in the policy process to try to make an impact. And this worked for the easy wins (increased recycling, lower emissions and effluents, incentives for energy-saving devices, better water and air quality…) but enough was just never enough. The green ambition expanded towards banning synthetic chemicals, plastics, pesticides, fossil fuels, fertilisers, nuclear energy and GMOs, to name a few. This demanded more than just a handful of busy lobbyists and an umbrella group of NGOs. Lately their ambition has extended even further to, well, cancelling out capitalism, corporations and industry. As experience with the war on tobacco showed, regulations would only go so far, especially if you are battling against a product or activity the public want and expect. To defeat industry (ie, to save the world), NGOs would need to wage war on multiple fronts.If industry actors think this is still only part of the policy dialogue process, then they might as well just stay at home.Part 5 of the Industry Complex looks at how industry is not simply in a dialogue with a few activist NGOs and interest groups on policy issues. They are facing a coordinated network of organisations who have been implementing a complex series of attacks on multiple fronts via a wide range of stakeholders and interest groups with a long-term strategy of eliminating capitalism and them. Industry needs to change their focus. They are facing a campaign onslaught directed at their very existence.What we are seeing today is a complex series of activist campaigns against industry and capitalism coordinated at multiple levels (via the media, academe, policy processes, tort law firms and social media influencers). NGOs are playing a long game, scaring and then enlisting teenagers to get involved, not only for media impact but to ensure that the next generation will adopt their ideology seamlessly. With so many groups in action at the same time, these groups can more easily rewrite narratives and control the messages accepted in public discourse. These groups (representing between 5 and 10% of most populations) are well-financed, driven by passion and determined to win at any cost. What they are releasing, with this strategy, is an onslaught on Western values, traditions and economic activity.

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