time for them to come forward. because there s carry. i worked for the foundation for women for almost four years and when victims and survivors come forward with their story they have to have their i s dotted and the ts crossed and it s frightening. she s doing it with something called a patreon on page, why is she doing this? well, whatever platform she decided to do someone would make money. if she went to youtube or facebook they would put ads on the videos. there would be click throughs. patreon was created to create the messaging and not to have people exploited with the money off of the shares. at the end of the day, you know, when was talk about when you
how do i decide what this money is being used for. i think for video that s a great brand play and you get exposure to lots and lots of people. it s a huge splash. i have done projects that have ended up on good morning america. if you want customer acquisition you want click throughs which would be a blog post someone can read and sign up for your camp or down load your wid jet or whatnot. how do influencers charge for this? is can you buy it on a cost per acquisition basis or do you pay a flat fee and you get what you get. there s different ways. for video you pay a flat fee. you can pay per click through, a lot of people thai pay that way. there s affiliate programs where you get a percentage back as an
how do you decide what this money is being used for? i think for video, that s a great brands play. and you get exposure to lots and lots of people. it s a huge splash, you know. i ve actually done projects that have ended up on good morning america and they were branded. but because it was a real message that was getting out there. and i think if you want customer acquisition, you probably want to go with click throughs, which would away blog post that someone can read and actually click right through and, you know, sign up for your camp or buy your product or download your widget or whatnot. and how do influencers charge for this? can you get by it on a cost for acquisition basis or do you just pay a flat fee and you get what you get? there s lots of different ways. for video, you would pay a flat fee. you can pay per click through. a lot of people pay that way. there s also affiliate programs where you just get a percentage back as the influencer. so there s lots of different
for video that s a great brand play and you get exposure to lots and lots of people. it s a huge splash. i ve done projects that have ended up on good morning america and they were branded. but because it was a real message that was getting out there. and i think if you want customer acquisition you probably want to go with click throughs which would be a blog post. someone can read and actually click right through and sign up for your camp or buy your product or download your widget or what not. and how do influencers charge for this? can you get by it on a cost for acquisition basis or do you pay a flat fee and get what you get. for video you would pay a flat fee. if you you can pay per click through. a lot of people pay that way. there s affiliate programs where you get a percentage back as a an influencer. lots of different ways to do it. when i m a brand thinking of
don graham s statement it sounds like they share the values. if we talk about trepidation, howard, there s certainly the cultural sort of moment that this is in terms of the post being sold to an online retail giant. i think for those of us that don t work at the post and maybe for americans just across the country, there is a question about the reporting. right? if you look at the washington post storied history, talking about the pentagon papers, the water gate scandal, more recently their top secret america piece series, the walter reed medical hospital series that won him the pulitzer. there s the question of like is there going to be an investment and is there an investment in had this digital age in terms of that kind of reporting, that kind of granularity, that kind of fact finding and that commitment to stories that may not get a lot of click-throughs at the beginning or ever but matter in terms of information and awareness. well, i think the answer is both yes and