>> for video that's a great brand play and you get exposure to lots and lots of people. it's a huge splash. i've done projects that have ended up on good morning america and they were branded. but because it was a real message that was getting out there. and i think if you want customer acquisition you probably want to go with click throughs which would be a blog post. someone can read and actually click right through and sign up for your camp or buy your product or download your widget or what not. >> and how do influencers charge for this? can you get by it on a cost for acquisition basis or do you pay a flat fee and get what you get. >> for video you would pay a flat fee. if you -- you can pay per click through. a lot of people pay that way. there's affiliate programs where you get a percentage back as a an influencer. lots of different ways to do it. >> when i'm a brand thinking of