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for video that s a great brand play and you get exposure to lots and lots of people. it s a huge splash. i ve done projects that have ended up on good morning america and they were branded. but because it was a real message that was getting out there. and i think if you want customer acquisition you probably want to go with click throughs which would be a blog post. someone can read and actually click right through and sign up for your camp or buy your product or download your widget or what not. and how do influencers charge for this? can you get by it on a cost for acquisition basis or do you pay a flat fee and get what you get. for video you would pay a flat fee. if you you can pay per click through. a lot of people pay that way. there s affiliate programs where you get a percentage back as a an influencer. lots of different ways to do it. when i m a brand thinking of

Brand playMorning americaCustomer acquisitionClick throughsBlog postFlat feeInfluencers chargeAcquisition basisAffiliate programsBrand thinking