South Korea-based beauty brand Femmue is aiming to reinforce its position in Korea, Japan, the US and UK to maintain 2020’s momentum where it saw sales grow by two and a half times.
“integral to daily beauty routines”, as consumers focused on stress and mental health during COVID-19. Andrew McDougall, associate director of global beauty and personal care at Mintel, told CosmeticsDesign-Europe:
“In unprecedented times, having a sense of ‘normality’ can be really powerful; mentally and emotionally. Brands should focus on being that companion for consumers.”
And this total wellbeing focus formed part of Mintel’s
2021 Global Beauty and Personal Care Trends report that featured four movements to watch: Beautiful Mind, Beauty (Re)Valued, Channel Changers and Beauty Eco-lution.
Beauty wellness and eco-ethical considerations
Mintel’s ‘beautiful mind’ trend reiterated how the concept of total wellness was now integral to beauty routines, offering brands the opportunity to build normality for consumers with
Australian self-tanning and skin care brand Bondi Sands has outlined how it aims to become a leader in the sustainable beauty arena by focusing on packaging, ingredients and CSR.
Founded in Australia, Bondi Sands first launched in August 2012 and is currently is available in markets such as the US and UK in addition to its home market.
In the past two years, the company has been working on taking a more sustainable approach to its business.
“We started looking at going into this direction probably two years ago now. For most of our products, the packaging is made out of multiple parts – like springs and such. We started to become very aware of our own footprint. We saw it as an opportunity as well, not just to create a product that was sustainable, but create a product that would work better,” said founder and CEO Blair James.
In this episode of Indie Pioneers, we speak to Joanne Ang, the co-founder of sensitive skin care firm Kansoskin on how she is using the brand as a platform to promote a healthier outlook on conditions such as eczema and psoriasis.
The brand was founded to provide aid to people like her brother and co-founder Abel Ang, who has endured chronic eczema since boyhood.
“I started Kansoskin because of my brother, Abel. Since he was young, he has suffered from chronic eczema and has been using steroid creams for over a decade to manage it. This caused side effect known as topical steroid withdrawal,” said Ang.
K-beauty delivered: Bulgarian clean beauty online store looks to double innovative brand offering Bulgarian online retailer Undone Store has added South Korean skin care brand Boutijour into its portfolio in January 2021 as it looks to double the number of brands on the store by the end of this year.
It currently retails four other South Korean brands, Shangpree, Iope, Olivarrier and Son & Park, as well as its in-house brand (Undone Silk).
Undone was founded in April 2019 in Bulgaria, aiming to create an online multi-brand platform for clean and innovative skin care.
“
We wanted to bring in brands that Europe has not seen before, with innovative ingredients, formulations of the next generation of skin care products,” co-founder and director, Vladimir Popov told