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Beautiful Mind
Looking to help children feel empowered and confident from a young age – and in turn contribute to their mental wellbeing – are beauty giant
Dove, and newcomer
Young King.
Each recognises the importance of supporting children’s mental health, which has worsened during the COVID-19 crisis amid a loss of normalcy.
Dove’s Kids Care soap/bath collection uses a simple strategy when tapping into Mintel’s BPC Trend,
Beautiful Mind,
which examines how the pandemic has driven the concept of holistic health to new levels, with a focus on mental wellbeing. It recognises the power of positive affirmations to help boost self-esteem, overcome negative thoughts and improve mood. The collection simply features empowering statements front-of-pack, such as “
Mintel Announces Beauty and Personal Care Trends for 2021
Friday, February 26, 2021 10:00AM IST (4:30AM GMT)
Beautiful Mind: Brands have an opportunity to build normality in uncertain times through routines using products that protect, bring value, and rebuild trusting relationships.
Beauty Re(Valued): As spending comes under scrutiny, product functionality and purpose will drive usage. Value will be measured in quality, convenience, and impact rather than currency.
Channel Changers: Robust ecommerce strategies will allow brands to win with a true omnichannel approach that pushes the boundaries, engages all of the senses, and offers new layers of digital experience.
Beauty Eco-lution: As consumers emerge from COVID-19 confinement, they will re-evaluate priorities with eco-ethical considerations driving more purchases.
“integral to daily beauty routines”, as consumers focused on stress and mental health during COVID-19. Andrew McDougall, associate director of global beauty and personal care at Mintel, told CosmeticsDesign-Europe:
“In unprecedented times, having a sense of ‘normality’ can be really powerful; mentally and emotionally. Brands should focus on being that companion for consumers.”
And this total wellbeing focus formed part of Mintel’s
2021 Global Beauty and Personal Care Trends report that featured four movements to watch: Beautiful Mind, Beauty (Re)Valued, Channel Changers and Beauty Eco-lution.
Beauty wellness and eco-ethical considerations
Mintel’s ‘beautiful mind’ trend reiterated how the concept of total wellness was now integral to beauty routines, offering brands the opportunity to build normality for consumers with
we re going to lose everyone. up next, jim vandehei joins us here onset. the clicking of channel changers across america. jim, we love you! come over here! bill karins oh, no, speaking of what? we call him c.g. for no, we don t. c.g., what do we got? now i ve got to think of something creative for what c.g. stands for. snow is falling in a few areas this morning, we re looking at new jersey, looks like the suburbs outside philadelphia and new york could see snow. getting ready to treat a lot of those roads. a lot of that eco friendly rock salt. let s show you what s happening on the radar, the pink is where it s a little bit of a mix and the green is the rain. we ve set up the boundary line somewhere north of philadelphia and just north of new york city. below that, it s kind of a mix or rainy around philadelphia. little later today, once the