K-beauty delivered: Bulgarian clean beauty online store looks to double innovative brand offering Bulgarian online retailer Undone Store has added South Korean skin care brand Boutijour into its portfolio in January 2021 as it looks to double the number of brands on the store by the end of this year.
It currently retails four other South Korean brands, Shangpree, Iope, Olivarrier and Son & Park, as well as its in-house brand (Undone Silk).
Undone was founded in April 2019 in Bulgaria, aiming to create an online multi-brand platform for clean and innovative skin care.
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We wanted to bring in brands that Europe has not seen before, with innovative ingredients, formulations of the next generation of skin care products,” co-founder and director, Vladimir Popov told