C. Moore Media and Allison+Partners have announced the launch of the fourth edition of The Future is Female Mentorship Program which is dedicated exclusively to African female tech founders.
The SVB crash offers a compelling reminder for African tech startups to prioritise crisis communications and assimilate best practices from other organisations.
PR is seen as less critical and is usually subject to drastic cuts, especially with the current economic slowdown. However, here are four reasons why African startups should become smarter, more strategic and more intentional about using PR as a tool.
Tech PR has evolved. The traditional days of hyper- focused comms around speeds, feeds, and services are waning. Media and core audiences want to know more than just what a company does. They want to know why you do it.