B2B and consumer tech decision-makers know that telling more authentic brand-first stories will pay off for the company. Consumers make more purchasing decisions based on the overall strength of the brand, its mission, and its values, than they did three years ago.
Kenyan agritech company Twiga Foods has laid off 21% of its staff including its in-house sales team. The company is also branching off into an agent model, and laid-off staff are being offered compensation for every customer they acquire. More in #TCDaily.
One of the ways your brand will raise its visibility is by leveraging media relations, but making in-roads with the press can take time. In this edition of PR for Tech Startups, Claudine discusses things to consider when approaching media relations for your startup.
In the second edition of PR for African startups, Claudine Moore (@ClaudineMoore) explores how startups can deal with crisis that implicates leadership.
Three Kenyan female founders are among the Twenty-five African female-founded tech startups selected for the third edition of The Future is Female Mentorship Program. They are Wambui Karingithi (Chiza Health) ,Radhika Bhachu (Ndovu) and Linet Kinyua (Pensoft System Limited).