Tech PR has evolved. The traditional days of hyper- focused comms around speeds, feeds, and services are waning. Media and core audiences want to know more than just what a company does. They want to know why you do it.
B2B and consumer tech decision-makers know that telling more authentic brand-first stories will pay off for the company. Consumers make more purchasing decisions based on the overall strength of the brand, its mission, and its values, than they did three years ago.
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