PR is seen as less critical and is usually subject to drastic cuts, especially with the current economic slowdown. However, here are four reasons why African startups should become smarter, more strategic and more intentional about using PR as a tool.
B2B and consumer tech decision-makers know that telling more authentic brand-first stories will pay off for the company. Consumers make more purchasing decisions based on the overall strength of the brand, its mission, and its values, than they did three years ago.
One of the ways your brand will raise its visibility is by leveraging media relations, but making in-roads with the press can take time. In this edition of PR for Tech Startups, Claudine discusses things to consider when approaching media relations for your startup.
In the second edition of PR for African startups, Claudine Moore (@ClaudineMoore) explores how startups can deal with crisis that implicates leadership.
Maintaining a positive long-term reputation depends on how well a startup responds to a PR crisis. Planning ahead empowers you to take control of your narrative.