Watching That Secures Funding For OTT Revenue Intelligence Platform
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AOP s Richard Reeves on Stuff, Google vs US Publishers, and Spotify Audience Network
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In this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith, Lindsay Rowntree, and Ciaran O’Kane discuss the latest news in ad tech and martech.
In this session:
– WhatsApp has extended the deadline for accepting its new terms and conditions. The move follows a mass exodus of users who balked at the company’s demand that they allow their data to be shared with parent-platform Facebook. Millions have since flocked to rival messaging apps Signal and Telegram, sending the stock value of each company skyrocketing.
In response to the boycott and other criticism, Facebook had launched a newspaper campaign in India (where the app also hosts a payment and a food delivery service), telling users that neither the Mark Zuckerberg-helmed firm nor its instant messaging subsidiary has or will have access to their private conversations, which are protected with end-to-end encryption. WhatsApp also attempted to reassure users by stating that the new T&Cs boil down to
230 SPACs have raised over $70 billion [in 2020] let s see where that gets deployed, said David Ethridge, PwC deals managing director and US IPO services leader. There may be earlier-stage exists by way of a SPAC than previously thought versus traditional IPOs.
Insider spoke to 10 adtech experts, including executives, consultants, analysts and bankers, and reviewed media coverage and company filings to identify a number of adtech companies likely to IPO in the coming months. The list, in alphabetical order, is speculative and not all of these companies are in a process to go public.
This article was first published in December 2020. The article was most recently updated on March 22, 2021, to include details of IronSource s intention to go public and to remove it from the list of IPO candidates. Before that, the article was updated on March 17, 2021 to include details of DoubleVerify s S-1 filing and to remove it from the list of candidates. The post was also updated following