"230 SPACs have raised over $70 billion [in 2020] — let's see where that gets deployed," said David Ethridge, PwC deals managing director and US IPO services leader. "There may be earlier-stage exists by way of a SPAC than previously thought versus traditional IPOs."
Insider spoke to 10 adtech experts, including executives, consultants, analysts and bankers, and reviewed media coverage and company filings to identify a number of adtech companies likely to IPO in the coming months. The list, in alphabetical order, is speculative and not all of these companies are in a process to go public.
This article was first published in December 2020. The article was most recently updated on March 22, 2021, to include details of IronSource's intention to go public and to remove it from the list of IPO candidates. Before that, the article was updated on March 17, 2021 to include details of DoubleVerify's S-1 filing and to remove it from the list of candidates. The post was also updated following Taboola's SPAC announcement on January 25, 2021. Taboola was originally listed as one of the companies likely to go public; it was replaced in this list by Outbrain.