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Why Marketers Seem Slow To Adopt New Technology

The published version of Forbes CMO newsletter delivers the latest news for chief marketing officers and other messaging-focused leaders to inboxes every Wednesday.

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How America stopped caring about quality and learned to embrace customer satisfaction

All I can really say about the appointment at my kid s allergist is that it occurred. We waited weeks to get in, got some tests, received a diagnosis and a

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CMO Survey Finds Gen AI Already Has Had A Profound Impact On Marketing

CMO Survey Finds Gen AI Already Has Had A Profound Impact On Marketing
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The Rise of Annoying Customer Satisfaction Surveys and Questionnaires

Why your inbox is overflowing with questionnaires asking you to rate your experience on a scale of 1 to 5

United statesBrad andersonNick leeChristine moormanFred reichheldJames wagnerUniversity of michigan institute for social researchBritain national health servicewithWarwick business schoolDuke universityNet promoterNet promoter scoreCustomer satisfaction scoreCustomer effort scoreWarwick businessNet promoter scores

Why some companies don t see diverse marketing ROI

Growth in DEI marketing spending slowed to 2.3%, a 79% drop from 2022.

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