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Marketing Costs Are Rising—But That Doesn t Mean You Have to Cut Back

Inflation is pushing up the cost of everything required to deliver your messages. What should you do to adapt to a world where it costs more to do business?

Christine moormanHarvard business review

Mass Economics Of Digital Marketing Is Putting Businesses On The Map

With growing consumer demand for faster and more convenient online shopping experiences in the world of eCommerce and the widespread adoption of technology

United statesJames blakeDiggitymarketing pixabayChristine moormanHenry singletonFuqua school of businessGroupon incVindicta digital marketing agencyMagnite incAlphabet incFull henry singleton seriesAbsolute returnFuqua schoolChief marketing officersVindicta digitalWalmart connect

What s Your DEI Marketing Game Plan?

Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace.

United statesVitalii vodolazskyiGeorge floydI marketing commitment varies significantly across companiesBlack livesDeepening diversityThoughtfully inclusiveProcess neededChristine moormanGender equityCustomer experienceChief marketing officersSierra moraven

Proven Marketing Strategies to Drive Business Growth

Growth is the aspiration of nearly all companies. Shareholders look for it, CEOs hire for it, and CMOs lead efforts to make it a financial reality.

Hong kongKurt cotoagaJohannes gutenbergJohn antiocoLearn from other industriesMacy incCompany appsBeyond marketOrganic growthMarket shareWestern europeStitch fixMore benefits from socialInto adjacent businessNon digital marketingClosely with

It s National Black Business Month Let s Talk Supplier Diversity

It s National Black Business Month Let s Talk Supplier Diversity
cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.

United statesJohn william templetonChristine moormanAlex robinsonFuqua school of businessNational black business monthAssociation of national advertisersNational black chamberDuke universityBlack business monthBlack enterpriseBusinesses committingAdvertising supplierAsian americansPacific islandersGeneral motors

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