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Researchers from University of Mannheim published a new paper in the Journal of Marketing that examines the effect of wage inequality on customer satisfaction and firm performance. The study, forthcoming in the Journal of Marketing, is titled Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance and is authored by Boas Bamberger, Christian Homburg, and Dominik M. Wielgos. Irrespective of wage cuts and employee layoffs, the wages of top managers rose to record levels during the pandemic and wage inequality continues to grow worldwide. However, according to a 2015 OECD report, wage inequality is harmful to long-term economic growth and undermines societal cohesion. This situation raises the question: Do firms have an incentive to raise wage inequality?

United statesDominikm wielgosBoas bambergerChristian homburgFuqua school of businessAmerican marketing associationFirm performanceUniversity of mannheimDuke universityProfessor of business administrationIts impactCustomer satisfactionBusiness administrationFuqua schoolஒன்றுபட்டது மாநிலங்களில்கிறிஸ்துவர் ஹோம்பர்க்